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Stella Artois, Premium Bar Build

Spektrum Events were approached by AB InBev and asked to pitch a design for a number of premium quality bars.

Our response was to produce a smart looking bar with clean lines and the shape of Stella's iconic chalice built into it, which instantly identifies the Stella Artois brand.

Added features include a branded, toughened glass, inset top to serve from; gold detailing to mimic the chalice; a purpose built PDQ/iPad holder; soft close hinges on the cupboard doors. Each bar was supplied with a bespoke flight case and a document outlining usage and handling. 

March 2016

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