Spektrum Events spent the night in Adidas' central London store installing the window and launch site displays for Adidas' new NMD_ sneaker. We had an audience of excited customers who watched, while waiting patiently in the cold outside.
We used a combination of printed foamex, acrylic display boxes, vinyl graphics and hanging display technology to create these striking displays.
Simple, yet extremely effective.
This queue of eager customers waited outside all night while we worked to be the first to buy the new Addidas NMD_ sneakers.
Internal display suspended on heavy duty cable to give an industrial look.
CNC cut, direct-to-board printed foamex elements were suspended from cable fixings.
New sneakers and graphics fitted to existing displays.
Combining shoes and graphics to form the window display.
Brand new Addidas NMD_ sneakers displayed proudly.
A bespoke acrylic display box was made and suspended in the window.
Further detail is added with reverse applied vinyl.